Working with Imagination over the past year for Ford’s Auto Shows we have created many unique experiences for visitors. The shows take place around the globe and target visitors of different ages, locations and attitudes. The largest show had 715,000 visitors.
The shows used Haptic and Kinect technologies to explain Ford’s Quality story. We used iPads so visitors can see how Ford Sync was used. We also had massive augmented reality experiences. All of this was tied together with RFID cards so visitors could take their experience home with them.
Working with Imagination and Timeslice we created unique experience for fans at the UEFA Festival 2011 to capture and share with their friends. 40 synchronised cameras, arced around a stage captured the visitors bullet time moment. We then created and upload the videos so the visitor could share their Focus Cam shot at the festival or at home.
The videos generated over 75,000 views in just 5 days. The channel became one of YouTubes most viewed in the UK during the event. There was also huge amplification of Ford innovation and technology stories with inclusion on many blogging sites including BBC Online.
For more information have a look here.
With Spiral we worked on the new Atmosphere gallery at the Science Museum. This was a huge project, we made 4 interactives for it and each of them was incredibly detailed in content and look. We worked closely with the museum to get the correct message across to the visitor and employed some great illustrators to give each interactive its own unique look.
For more photos have a look here!
Sony wanted an installation that showed off all aspects of the corporation. Using Gesturetek technology we created a version of the Sony Xross Media Player in Flash. It is great fun to use and is now in Sony HQ reception so visitors can see everything Sony has to offer.
I have put a part of the installation up here but it was far to big to put up the videos too, i only the MGMT one is up there. It’ll give you can idea of how the Gesturetek (no mouse clicks here) and the Xcross Media Bar work together. Give it some time to load as it’s not made for the web.
Xcross Media Bar
Due to requests i’ve put up a version of the Xcross Media Bar with the source code for those who want to use it. I’ve simplified it as much as I can, without rewriting what i’ve done before. However it’s still a little messy so you’ll have to explore it a little to understand whats going on.